A-B is releasing a zero-carb beer. Is it the next big thing?
Bud Light Next is a pale champagne in color, fizzy like seltzer, just 80 calories, and a world of hope for A-B.
Austin Huguelet
ST. LOUIS — Anheuser-Busch will debut its first zero-carb beer this week. The brewery needs it to be a winner.
Bud Light Next is a pale champagne in color, fizzy like seltzer, just 80 calories, and a world of hope for A-B.
The company is counting on it to bring back younger drinkers who have flocked to seltzers and spirits, and, perhaps, lead the world’s largest brewer out of a tough decade. Revenues are flat. Market share is crumbling. And it’s watched other offerings — Bud Light Lime and Bud Light Platinum, for instance — fizzle.
Now it’s trying again. And Anheuser-Busch is pulling out all the stops to make it work: The new beer is rolling out with an ad in the Super Bowl, America’s biggest stage.
